60 seconds with James Arnold-Roberts & Technology Reseller

60 seconds with…

On May 21, James Arnold-Roberts was named Industry Leader of the Year at the Technology Reseller Awards 2026 in recognition of his success in leading Voiceflex’s transformation from a traditional telco into a modern techco focused on innovation, automation, AI‑powered communications and partner success. Since Arnold-Roberts joined Voiceflex in 2021, he has expanded the company’s portfolio and strengthen its position in the channel with UCaaS, CCaaS, AI services, WhatsApp Business integration and automation-first partner tools. At the same time, he has implemented a fully remote working policy and created a corporate culture based on trust in which innovation and collaboration thrive.

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